additional content
company also uses technology that
allows it to deliver content at lower
costs to customers in smaller cities.
Manufacturing
Nigeria to launch Y’ello Health Cover.
Y’ello is a mobile health insurance
product that allows automatic online
registration that gives subscribers
unlimited visits to hospitals and a
choice of provider from more than
6,000 registered partners nationwide.
Higher education, similarly, is an area
in which governments alone won’t
be able to fill all the gaps. In many
growth markets, including China,
India, and Mexico, almost two-
thirds of prospective students don’t
have access to tertiary education.
E-learning is proving to be one way
to reach populations that might be
widely dispersed — and participating
companies stand to gain a share of
a global market that is projected to
reach $126 billion by 2020, with the
Asia-Pacific region leading the growth,
according to TechNavio Research. In
China, one online education company
alone, Hujiang, boasted more than
110 million users enrolled in 20,000-
plus language-learning courses as
of July 2016, many of them using
mobile devices to access the courses.
Hujiang has established go-to-market
excellence partly by entering into
partnerships with some of the world’s
top educational organizations, including
Oxford University Press, Cambridge
University Press,