World Monitor Magazine, #5, Industry World Monitor Magazine, Industrial Overview | Page 58

10 Principles

of customer strategy
Master the art of
the possible

1

Link your company's
customer strategy to
its overall identity

3

Treat your customers
as assets that will
grow in value

5

Ensure a seamless
omnichanell
experience

7

Reorganize around
the customer

9

2

Know your
customers at a
granular level

4

Turget customers
with whom you
have the right
to win

6

Leverage your
ecosystem

8

Excel at delivery

10

Match your
culture with your
customer strategy

supported by EUROBAK

55