World Monitor Magazine, #5, Industry World Monitor Magazine, Industrial Overview | Page 33

Power Language Index (May 2016) Kai L. Chan, PhD SPANISH PLI rank: 4 PLI score: 0.330 Language family: Romance Geographic coverage: Europe, Latin America SPANISH PLIrank: 4 PLIscore: 0.330 Languagefamily: Romance Geographic coverage: Europe, Latin America VALUE EXPERT OPINION IND # 1 1.1 1.2 1.3 INDICATOR GEOGRAPHY Countries spoken Land area (mn km2) Tourists-in (mn) 2 2.1 2.2 2.3 2.4 2.5 ECONOMY PPP GDP (Int$BN) PPP GDP/cap (Int$) Exports ($BN) FX mkt share (%) SDR composition (%) 7,813 17,438 1,265 6.0 3.2 5 5.1 5.2 5.3 5.4 3 3.1 3.2 3.3 3.4 COMMUNICATION Native speakers (mn) L2 speakers ( mn) Family size (mn) Tourists-out (mn) 470 90 383 59.4 OPP # 1 2 3 4 5 21.0 12.1 123.5 IND # 4 4.1 4.2 4.3 4.4 INDICATOR KNOWLEDGE & MEDIA Internet content (%) Feature films Top-500 universities Academic journals DIPLOMACY IMF (indicator) UN (indicator) WB (indicator) Index of 10 SNOs OPPORTUNIY OPPORTUNITY Geography Economy Communication Knowledge & media Diplomacy VALUE 4.6 219 17 28 1 1 1 0.8 RANK 3 5 3 7 3 Power Language Index (May 2016) Kai L. Chan, PhD ARABIC PLI rank: 5 PLI score: 0.273 Language family: Spanish places justSemitic behind French, but its trajectory going forward may soon have it eclipse its Geographic coverage: Middle East North Africa Romance-language rival as Latin America grows.(MENA) In terms of number of native speakers it trails just Mandarin. On the global diplomatic VALUE stage it trails just English and French in facilitating global IND # INDICATOR IND # INDICATOR VALUE communication. Nevertheless, its global reach is limited geography&asMEDIA it is spoken only in 1 GEOGRAPHY 4 by its KNOWLEDGE Europe Latin America. 1.1 and Countries spoken 20.5 4.1 Internet content (%) 0.8 ARABIC PLI rank: 5 PLI score: 0.273 Language family: Semitic Geographic coverage: Middle East North Africa (MENA) 1.2 Land area (mn km2) 13.9 4.2 Feature films 5 2.3 2.4 2.5 Exports ($BN) FX mkt share (%) SDR composition (%) 1,142 5.2 UN (indicator) 0.0 5.3 WB (indicator) 0.0 Kai L. Chan, 5.4PhD Index of 10 SNOs 3 3.1 3.2 3.3 3.4 E: [email protected] W: www.KaiLChan.ca M: +971 (0)50 358-5317RANK COMMUNICATION OPP # OPPORTUNIY OPPORTUNITY Native speakers (mn) 295 1 Geography 4 L2 speakers (mn) 250 2 Economy 9 Family size (mn) 37 3 Communication 6 Tourists-out (mn) 49.2 4 Knowledge & media 18 5 Diplomacy 4 Amongst the five opportunities Spanish Media. But this is more 1.3 Tourists-in (mn) 76.1fares worst on 4.3Knowledge Top-500&universities 9 an artefact of the dominance of English in this sphere rather shortcomings, 4.4 than Academic journals per se, of the0Spanish 2 ECONOMY language. Nevertheless, the quality of intuitions of higher learning – and ergo the research and 2.1 PPP GDP (Int$BN)– in the Spanish-speaking 5,973 5 lagDIPLOMACY knowledge they embody world that of those with English, French of 2.2 roots. PPP GDP/cap (Int$) 14,916 5.1 IMF (indicator) 1 German Distinguished Fellow, INSEAD 1 1 0.4 Arabic is the fifth most powerful language. It is spoken primarily in Middle East North Africa (MENA), but its status as the language of the Quran compels many Muslims worldwide to study it. For this supported reason, it counts 250 million L2 speakers, second only to English. The strength of Arabicbyis EUROBAK also supported by the prosperous economies of oil-rich Arab nations, a phenomenon that may retreat as the price of oil has fallen sharply since peaking in 2014. 31