World Monitor Magazine, #5, Industry World Monitor Magazine, Industrial Overview | Page 85

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2017 Top 10 Trends For Digital Transformation
Digital transformation reshapes every aspect of a
business. As digital technology continues to evolve,
we believe that successful digital transformation
will require careful collaboration, thoughtful planning,

and the inclusion of every department. Digital
transformation has morphed from a trend to a central
component of modern business strategy. Here are the
top 10 trends we expect to see in 2017:

1. Adaptability is more vital to
success than ever: Modern enterprises
succeed when they adapt to industry and marketplace shifts and
incorporate new technology into company culture and regular
operations.

2. Growing importance of
the user experience: The customer

experience (including employees) is the ultimate goal of any digital
transformation. Customers are more cautious than ever; they’ll turn
away from brands that don’t align with their values and needs. A topnotch user experience is a fantastic way to keep customers involved
and engaged with your brand.

3. Innovation must happen
rapidly: Proactive innovation is one of the best ways to

stay competitive in an evolving marketplace. New technology needs
to be assessed, tested, analyzed, and judged more quickly than
ever. Businesses can no longer afford to waste time and resources
implementing new tools that offer no real value.

4. Embrace the remote
workforce: Young professionals prefer flexibility to

compensation. Mobile technology and bandwidth proliferation allow
businesses to connect with (and retain) top talent anywhere in the
world. Contract and freelance employees appreciate the ability to work
from home or while sitting on the beach.

5. The advent of augmented
reality (AR) and virtual reality
(VR): The booming success of the Pokémon GO AR app is a

wakeup call to any business that hasn’t evaluated the potential of AR
and VR. These technologies were once limited to the gaming realm,
but they’re now easier to implement than ever before. The mainstream
shift toward AR and VR provides new ways to connect with customers
and offer unique, memorable interactions. The popularity of AR and VR
also open up the gates for workplace gamification.

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