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Power Language Index (May 2016) Kai L. Chan, PhD GERMAN PLI rank: 7 PLI score: 0.192 Language family: West Germanic Geographic coverage: West Europe GERMAN PLI rank: 7 PLI score: 0.192 Language family: West Germanic Geographic coverage: West Europe EXPERT OPINION IND # 1 1.1 1.2 1.3 INDICATOR GEOGRAPHY Countries spoken Land area (mn km2) Tourists-in (mn) VALUE 2 2.1 2.2 2.3 2.4 2.5 ECONOMY PPP GDP (Int$BN) PPP GDP/cap (Int$) Exports ($BN) FX mkt share (%) SDR composition (%) 4,675 47,192 2,007 16.0 10.0 5 5.1 5.2 5.3 5.4 3 3.1 3.2 3.3 3.4 COMMUNICATION Native speakers (mn) L2 speakers (mn) Family size (mn) Tourists-out (mn) 93 13 468 107.9 OPP # 1 2 3 4 5 5.0 0.5 66.3 IND # 4 4.1 4.2 4.3 4.4 INDICATOR KNOWLEDGE & MEDIA Internet content (%) Feature films Top-500 universities Academic journals DIPLOMACY IMF (indicator) UN (indicator) WB (indicator) Index of 10 SNOs OPPORTUNITY OPPORTUNIY Geography Economy Communication Knowledge & media Diplomacy VALUE 5.8 212 54 67 0 0 0 0.3 RANK 8 3 7 4 8 PowerLanguage Index(May 2016) Kai L. Chan,PhD JAPANESE PLIrank: 8 PLIscore:0.133 Languagefamily:Japonic German places seventh on the PLI on the strength of the German-speaking economies. Indeed, the Geographic coverage:Japan per capita wealth of German-speaking nations ($47,192) is the highest amongst all language groups. IND# INDICATOR VALUE IND# INDICATOR VALUE But the influence of the German language is limited by its small geographic coverage, being spoken 1 GEOGRAPHY 4 KNOWLEDGE&MEDIA (in large only in West Europe.1.0Nevertheless,4.1 the prominence of German may rise as 1.1 numbers) Countriesspoken Internetcontent(%) 5.0post2) Brexit see less influence of UK (and language) culture on the Continent.441 1.2 EU will Landarea(mnkm 0.4 ergo English 4.2 Featurefilms JAPANESE PLI rank: 8 PLI score: 0.133 Language family: Japonic Geographic coverage: Japan 1.3 Tourists-in(mn) 10.4 4.3 Top-500universities 18 2.4 2.5 FXmktshare(%) SDRcomposition(%) 23.0 8.3 5.3 WB(indicator) 0 3 3.1 3.2 3.3 3.4 Nativespeakers(mn) L2speakers(mn) Familysize(mn) Tourists-out(mn) 125 0 442 16.9 1 2 3 4 5 Geography Economy Communication Knowledge& media Diplomacy 27 4 22 6 7 The influence of German is in some ways largely self-imposed, as German speakers seldom “force” 4.4 Academicjournals 9 the language on foreigners (in contrast to French speakers). Indeed, in many professional settings 2 ECONOMY Germans will switch to English to accommodate even the of one non-German speaker in 2.1 PPPGDP(Int$BN) 4,768 5 presence DIPLOMACY the2.2 group.PPPGDP/cap(Int$) This phenomenon is largely a consequence 5.1 of Germany’s war past and the occupation of 37,593 IMF(indicator) 1 Exports($BN) 700 forces. 5.2 UN(indicator) 0 the2.3 country by Allied (especially American) 0.0 Kai L. Chan,5.4 PhD Indexof10SNOs Distinguished Fellow, INSEAD OPPORTUNITY COMMUNICATION OPP# OPPORTUNIY RANK E: [email protected] W: www.KaiLChan.ca M: [phone] Japaneseisthemostisolated ofthetop-10languages.Itisspokenin justonecountry,whichisitself an (isolated)islandnation.Thecomplexityof thelanguage(formostforeignlearners)–it uses three supported by EUROBAK writingsystems(katakana,hiragana and kanji)aswell as theLatinalphabetfor transliterations– has limited theuptakeofthelanguageas asecondlanguage. Nevertheless,thepopularityof Japanesepopculture,especiallywithrespecttoanime,has gained ita sizeable numberof 33