World Monitor Magazine #1 WM march 2018 (1) | Page 45

a manufacturer of luxury goods became
stronger throughout the world.
In early 2001 , Bulgari established
a joint venture with the Marriott
International Luxury Division (managed by
the Ritz-Carlton Hotel LLC) and created
a new brand of luxury hotels - Bulgari
Hotels & Resorts. The first hotel Bulgari
opened in Milan in 2004, followed by
hotels in Bali (2006) and London (2012).
In 2011, readers of the maga zine Smart
Travel Asia called Bulgari Bali the second
of the best hotels in Asia.
In 1995
the company entered the
Italian stock exchange, and from 1997 to
2003, their incomes grew by 150%.
On March 7, 2011 , the LVMH
Group announced the acquisition of 51%
of its capital and made a public friendly
offer to buy Bulgari shares. In that day,
the company's shares on the Milan
Stock Exchange grew by almost 60%. In
September of that year, the shares of
LVMH reached 98.09%, and
in February 2012
the Bulgari family
sold its share of LVMH
for 236.7 million euros.
Director Bulgari stood at the head of
the division ‘Watch and Jewellry’ of the
group, and director Fendi (‘Fashion and
leather goods’) - at the head of the Italian
jewellry division.
LVMH continued to develop the brand,
acquired for a total of 3.7 billion euros:
the group expanded its investment in
advertising, created a trading house for all
jewellry brands of the group, and announced
its intention to place a Bulgari boutique in
2015 at Wandom Square, where it replaced
the Buccellati jewelry brand.
As of 2012 , Bulgari had 180 outlets
throughout the world: the international
presence increasing, the franchise
redeemed.
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