EXPERT OPINION
Merchandizing technologies grew
high in demand not only on a global
scale but also on the local level.
Today we see that Kazakh and CIS
carriers are implementing such tech-
nologies and provide agencies access
to on-board extra service booking.
The agencies of our region already
have access to the best content cur-
rently available on the market, and
Amadeus is focused on the develop-
ment of partnership relations in or-
der to offer the best content to the
agencies and travelers.
In conclusion, the main advantages
of the merchandizing concept for
the agencies of our countries is as
follows:
* The possibility to strengthen the
value of the agency as a travel con-
sultant.
* The strengthening of the travel-
ers’ loyalty, owing to providing an
individual service.
* The standard procedures and
functionality with minimum impact
on the operating process.
supported by EUROBAK
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