World Monitor Mag, Industrial Overview WM_November_2018_WEB_Version | Page 72
Social responsibility
School of Healthy
Nutrition
useful skills and habits related to nutrition in children, and, in
general, will help them maintain a healthy lifestyle, keep daily
routines and play sports.
School of Healthy Nutrition is a social educational project of
Nestle Food Kazakhstan LLP; it is aimed at the formation of
a nutrition culture among elementary school students as a
component of a healthy lifestyle.
The need for the project is based upon the results of social
research. Many diseases of the younger generation are caused
by malnutrition. According to the World Health Organization,
80% of diseases are more or less related to nutrition, and
40% of ailments result directly from malnutrition. Kazakhstan
is no exception. Simple habits of proper nutrition should be
formed from childhood. According to the Kazakh Academy of
Nutrition, iron deficiency anemia affects almost half of the
nation's children from 6 to 14 years old. The same number of
elementary school students eats less than three times a day
or together with their parents try out different diets that often
leads them to being undernourished. And 21.7% of students
are overweight.
Expected results of the program: the School of Healthy
Nutrition course helped to increase children's awareness about
good nutrition and healthy lifestyles, which then will help form
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Realizing the role of a healthy diet, in 2009 Nestlé launched
the Healthy Kids program with the main objective of the global
program to nurture a food culture among next generation. In
2017, 8.3 million children from 84 countries took part in the
project. In Kazakhstan, the program was implemented by means
of an educational system called the School of Healthy Nutrition
since 2014. Experienced teachers, nutritionists, and experts of the
Kazakh Academy of Nutrition and the Ministry of Education and
Science of Kazakhstan participated in the creation of the complex.
The Ministry then approved this program and recommended a
teaching aid to be developed within the framework of the project.
The program has been implemented in Kazakhstan since 2014
and covers 40 schools with Kazakh and Russian language training
in the cities of Almaty and Astana annually (about 4,200 children
and 240 teachers). Since 2014, the program has covered 140
schools and 17,000 students. 60 schools (30 studying in Russian
and 30 – in Kazakh) are participating in the program since 2018
(these are 6,400 children and 360 teachers).
The program is held in an elective course format (class hours)
throughout the academic year. While each child receives a free
interactive workbook, a favorite character from Kazakh fairy tales
in the role of assistant teacher that explains ‘tasty and useful’
material, providing the teacher with a relevant teaching aid. The
program covers such topics as the following:
* Daily Routine
* Basics of Digestion
* The Pyramid of Healthy Nutrition
* Healthy Foods
* Table Manners
* Hygiene
* Importance of Water
* Sport and an Active Lifestyle
To promote the program, Nestlé conducts the following additional
events annually: an international teachers' contest, a best
drawing contest, a Chef Day in conjunction with the Worldchefs
Organization, and a workshop for teachers, children’s creativity
festival and international teleconference.