World Monitor Mag, Industrial Overview WM_November_2018_WEB_Version | Page 31

EXPERT OPINION
opinion, any company depends on what
kind of people work there: how devoted
they are, how well they work toward
common goals, and how well they feel
in the team. Any HR director has similar
questions, and our forum helps to find
the answers.
We are trying to make each new forum
better than the previous one. The content
level and topics discussed grow and the
forum is gaining in scale.
The HR forum is attended by a large
number of our regular participants,
who come year after year, as this event
is interesting to them. We strive to
create the most ambitious event for HR
professionals, a place to discuss pressing
issues, exchange views and interests,
meet and develop business relationships.
When preparing, we explore modern
trends, sometimes even anticipate and
forecast trends. For example, the topic
of agile, teamwork, scram-technologies
are popular today.
Great attention is paid to the HR direc-
tor’s personality, his or her professional-
ism, since he or she is responsible for
the personnel management policy. At
the same time, much depends on the
organizational level of particular com-
pany, which corporate culture has been
developed there. This year we had a
rich and interesting program, which re-
ceived a positive response from the par-
ticipants. In particular, these included
the corporate development of talents
(at the level of large corporations), per-
formance management (direction re-
lated to executive discipline) and how
capabilities of IT technologies help in
this regard, accountability – personal
responsibility of each employee for the
overall result in the company.
One of the highlights of the forum was
a presentation by a certified facilitator
from the Young Presidents Organization,
Yana Agarunova, from Moscow who
covered the theme: ‘What are CEO’s main
concerns?’ based on her own experience.
The final session was devoted to Best
Practice and Key Studies, where HR
directors and heads of well-known
companies were invited. They shared
practical cases on implementing
innovations in the field of personnel
management.
Kazakhstan Growth Forum established
the nomination – the Best HRD 2018
for human resource directors. The best
HR professionals were awarded for
the successful implementation of proj-
ects. Could you share about the idea
for this nomination?
Kazakhstan Growth Forum is the event
under Centras group umbrella that allows
for several events per year. We decided
that we had already grown to establish
a professional nomination and award for
HR directors. Previously, such nominations
were established for top managers within
the Kazakhstan Growth Forum and for
CFOs at the CFO Summit. The winners
were determined by an expert jury
consisting of the first leaders of large
Kazakhstani companies. This year, five
awards were presented. We wanted the
winners to know that their contribution
in their company is highly valued by the
expert community.
Companies that are at the same
level as yours are not stagnant,
but constantly on the move, in
development ... Is there any news that
you could share with readers?
The most positive news of all is
rebranding. We recently introduced the
new image of our company. This is the
grandest update that occurred with our
brand for 27 years. Now we visually look
as simply Kommesk. The idea of our
rebranding and new logo is based on
the sign of infinity, symbolizing eternal
values, such as care, love, support, and
trust. First, we internally introduced
the new style to our employees. They
welcomed the idea very warmly. Now
we are promoting the new brand for
external consumers.
As for business news, we are actively
preparing for the introduction of online
insurance. From 1 January 2019, it will
be possible to issue, pay and receive
an electronic policy on the insurer's
lending page. This is a big advantage for
customers looking to save time. You can
apply for insurance from your home or
office. We are working on the development
of a personal account on the company's
website. Every client will be able to check
their policies and see their insurance
history. Moreover, the client will be able
to submit an application for an insurance
case, which means a visit to the insurance
company’s office is also not necessary in
such situations.
The main focus for development of
insurance products is aimed at fighting
cancer. Another product is ‘Depreciation’
(Amortization) program where car owners
can receive an additional payment for
new parts to replace damaged ones in
their cars. Significant attention is paid to
third-party liability insurance.
We want to strengthen our position in
the insurance market and continue to
achieve positive results in our activities.
To do this, we have an adequate supply
of financial endurance, one of the highest
ratings among insurance companies
from A.M. Best and, of course, the most
professional team.
What would you like to wish the
readers of World Monitor?
My main wish is to be healthy because it is
the most important component in our life.
Let everyone be happy, since happiness,
in my opinion, is when you feel needed at
home and at work.
supported by EUROBAK
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