World Monitor Mag, Industrial Overview WM_November_2018_WEB_Version | Page 49

EXPERT OPINION
mobi kino, 42,000 users read literature in Bookmate from ac-
tiv and there are 16,000 readers of magazines in mobi press.
In 2018 the top three most popular singers in mobi music
are Miyagi & Endshpil feat Rem Digga, Mot and Yerke Yes-
makhan. The first in views rating in mobi TV – Kalaulym show
and Kukhnya TV series, from TV channels – Channel 31 and
Perviy Kanal Evraziya.
An interesting fact is that in mobi kino one of the leaders
on viewing is the Game of Thrones TV series and Masha and
The Bear cartoon. It means that the whole family, adults and
children, watch the mobi kino.
In Bookmate from activ Kazakhstani people more often read:
The Subtle Art of Not Giving a F*ck by Mark Manson, Yuval Noah
Harari’s Sapiens: A Brief History of Humankind, Not Life, But A
69,000
people choose to
view films and
TV series
Fairy Tale by Aliona Doletskaya, Shantaram by Gregory David
Roberts, Rich Dad, Poor Dad by Robert Kiyosaki, Mind Power: Into
the 21st Century by John Kehoe and Atlas Shrugged by Ayn Rand.
In mobi press users prefer to look through Men’s Health, Cos-
mopolitan and Forbes.
This era of consumption and technologies reflects a change in
user habits and market of media distribution. As a result – we
experience an excessive surplus of information, multiscreen
at televisions, laptops, smartphones and a very high competi-
tion for audience’s attention. Paid entertaining services take
care of cleaning up personal information space to remove an-
noying advertising banners and save time – the time it takes
to search for necessary content is reduced to several clicks.
And this is why current consumption of licensed paid content
has turned into a global trend. Are you supporting it?
378,000
people to listen
to music
288,000
viewers watch
mobile
television
42,000
users read literature
in Bookmate
16,000
readers
of magazines
supported by EUROBAK
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