World Liquid Detergent Market Trends, Size and Growth Analysis Report February 2017

ReportsnReports.com adds new research report Global Liquid Detergent Market 2017-2021. This
report covers the present scenario and the growth prospects of the global liquid detergent market
for 2017-2021. To calculate the market size, the report considers the sales value in the global liquid
detergent market.
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The following companies are the key players in the global liquid detergent market: Church & Dwight,
Henkel, P&G, The Clorox Company, and Unilever.
Other Prominent Vendors in the market are: Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena,
Godrej Consumer Products, Saraya Goodmaid, KAO Group, LG Household & Health Care, Lion,
method products, McBride, NIRMA, Nakoma Products, PZ, Cussons (UK), Reckitt Benckiser, RSPL
Group, Sears Daily Necessities, Seventh Generation, Spotless Iberia, USA Detergents, and Zhejiang
Yuanmin Technology.
Global Liquid Detergent Market 2017-2021, has been prepared based on an in-depth market
analysis with inputs from industry experts. This report covers the market landscape and its growth
prospects over the coming years. The report also includes a discussion of the key vendors operating
in this market.
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The latest trend gaining momentum in the market is marketing initiatives. While vendors in the
market continue to invest in regular marketing activities, they are also focusing on strategies to
attract regional customers. In APAC, vendors are using push marketing strategy by making
consumers aware about their products to increase their penetration rates in households. One of the
ways they do this is through the distribution of free samples of products to make consumers try their
products.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market
and vendor landscape in addition to a SWOT analysis of the key vendors.
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According to the report, one of the major drivers for this market is growing demand for eco-friendly
liquid detergents. With the increasing worldwide concern about environment sustainability, laundry
care product manufacturers are also adopting ways that make the product more environmentally
safe. This has led to liquid detergent manufacturers adopting eco-friendly practices and products as
well.
Further, the report states that one of the major factors hindering the growth of this market is pricing
wars. Price is one of the major factors impacting a consumer's buying decisions. Pricing falls under
the purview of a business strategy for manufacturers as consumer use of products significantly
depend on the pricing of the product. Every player in the liquid laundry detergent market has its
own pricing strategy, and to retain its market share, it has to make products available at competitive
prices.