World Exhibition Stand Awards The Winners Supplement | Page 53

Best Use of Technology
PLATINUM
M-integrated
solutions
Agency: M-integrated
solutions
Client: BAE Systems
Exhibition: FIAS 2018
A dedicated 3,000sqm hall was turned
into the BAE Systems base for the
duration of this premier air show. The
central feature of the exhibit was a
five metre square, high definition, LED
cube. The media playing on the cube
explained to the viewer the challenges
that BAE Systems and its customers
face. The experience of the cube was
intensified with a mirrored ceiling and
floor skirt giving the impression that
the cube extended infinitely. A natural
pathway was created through BAE
Systems technologies, leading to this
central point and beyond to the all-
important Typhoon aircraft.
World Exhibition Stand Awards
53