World Exhibition Stand Awards The Winners Supplement | Page 51

Best Stand at a Healthcare Event
GOLD GOLD
Ignition WRG
(a division of The Creative Engagement Group)
Agency: Ignition
Agency: WRG
Client: Roche Molecular
Diagnostics
Client: AstraZeneca
Exhibition: AIDs 2018 Exhibition: ASCO
Building a physical kaleidoscope installation made out of 100s
of mirrors and plasma separation cards (a product of the clients)
introduced colour, reflection, light and movement. This acted as an
attractor; drawing delegates onto the stand and towards a digital
table where content could be interacted with. At the annual American Society of Clinical Oncology (ASCO) congress,
attended by healthcare specialists, WRG created an arresting, stand-
out experience with a kinetic sculpture, comprising 620 individually
suspended, tennis-ball sized spheres – each on their own winch. WRG
manipulated them to form living, moving waves and, in a startling
transition, rise up to form a stunning three-metre-long marlin.
SILVER
Ashfield
Meetings &
Events
Agency: Ashfield
Meetings & Events
Client: Merck
Exhibition: ECTRIMS 2017
Ashfield created a custom-designed stand comprising multiple
elements of interactive technology and specialist audio-visual
screens, aimed at immediately intriguing and engaging visitors.
Attendees journeyed through the exhibit experience with
strong branding, emotive content and patient insights.
World Exhibition Stand Awards
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