World Exhibition Stand Awards The Winners Supplement | Page 34

Best Stand at a Print Event
DIAMOND
Jack
Morton
Agency: Jack Morton
Client: Kodak
Exhibition: Drupa
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Jack Morton’s brand experience
at drupa needed to reflect that
Kodak’s relationship with creativity
isn’t just skin-deep – it runs through
to the heart of who they are and
has the power to reinvigorate the
brand. Kodak Quarter was therefore
designed to celebrate the best of
print media and featured a mini-mart
for product packaging, a gallery for
posters, a New York loft for all the
unusual objects that could be printed
by inkjet, a newsstand for paper, cafes
filled with designer coffee table books,
and meetings spaces filled with free
high-quality prints that visitors were
encouraged to take with them.
World Exhibition Stand Awards