World Exhibition Stand Awards The Winners Supplement | Page 3

Welcome Publishing Director: Simon Farnfield; Managing Editor: Paul Colston; Awards Manager: Lisa Farnfield; Contributing Editor: Mike Fletcher; Graphic Designer: Kateryna Smirnova; Production Manager: Elizabeth Nixon. World Exhibition Stand Awards Winners Book is published by Mash Media, Second floor, Applemarket House, 17 Union Street, Kingston Upon Thames, KT1 1RR, UK. Tel: [phone] fax: [phone], Email: [email protected] Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers. Printed by Pensord Press Ltd. very year there are 31,000 exhibitions around the world with more the 4.4 million exhibiting companies taking part. Those of us who believe in the power of face to face marketing need to champion and celebrate effective exhibiting and, as importantly, the creative agencies whose vision and expertise helps deliver it. Gone are the days when exhibitions were about handshakes, smiles and drinks. In today’s wired world visitors expect experience, connectivity, delight and interactivity. In the modern marketing mix exhibiting effectiveness is about more than architecture, more than simply good design; it’s about engagement, technology, sustainability and story-telling. What has been particularly fascinating about these first World Exhibition Stand Awards is the extent to which impressive design comes to life through “activation”, but also that often it is the SPONSORS AND PARTNERS: videos that accompany the entry, that shine a light on the dynamism, movement and interactivity of the winning stand and experiences. This book can, of course, only capture a fraction of the creativity and engagement of the best stands and I urge you to read the full details and watch the videos on the World Exhibition Stand Awards website www.worldexhibitionstandawards.com. The good are stunning to look at, the best creative meaningful experiences that prove exhibitions work. I do hope it also fires imagination for the future to help grow this important initiative. Many thanks to all the entrants in the inaugural awards for sharing their work and thanks to the progressive client companies who have allowed their work to be shared. Welcome to the First World Exhibition Stand Awards. Paul Colston, Exhibition World, Editor JOINT PARTNERS: MEDIA PARTNERS: Headine CONTACT DETAILS: Lisa Farnfield, Awards Manager T: [phone] E: lisa@worldexhibition standawards.com Founding partner World Exhibition Stand Awards 3