World Exhibition Stand Awards The Winners Supplement | Page 29

Best Stand 500-1000sqm
GOLD
Rapiergroup
Agency: Rapiergroup
Client: SWIFT
Exhibition: Sibos
The SWIFT stand at Sibos is the
main hub within the exhibition itself.
Spanning 912sqm, it’s a key meeting
place, a space for learning, networking
and collaboration - a neutral space
that’s open to everyone. Rapiergroup’s
approach was creative simplicity that
spoke through laser projection and
appeared to move through the use of
colour, materials and lighting.
GOLD
WRG
(a division of The Creative
Engagement Group)
Agency: WRG
Client: AstraZeneca
Exhibition: ASCO
At the annual American Society of
Clinical Oncology (ASCO) congress,
attended by healthcare specialists,
WRG created an arresting, stand-out
experience with a kinetic sculpture,
comprising 620 individually suspended,
tennis-ball sized spheres – each on
their own winch. WRG manipulated
them to form living, moving waves and,
in a startling transition, rise up to form a
stunning three-metre-long marlin.
World Exhibition Stand Awards
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