World Exhibition Stand Awards The Winners Supplement | Page 17

Best Stand 100-200sqm
GOLD
WRG
(a division of The Creative
Engagement Group)
Agency: WRG
Client: Roche
Exhibition: ERS
WRG was asked to bring to life a new
brand campaign that would dramatise
the freedom Roche’s product gives
to patients with idiopathic pulmonary
fibrosis (IPF), a degenerative lung disease.
WRG created the ‘Home of
Independence’ – an ‘exploded’ house
that represented the real homes of those
receiving the benefits of the treatment
and functioned like an interactive gallery.
SILVER
Expo
Partner
Agency: Expo Partner
Client: Nissens
Exhibition: Automechanika 2016
Expo Partner created a dynamic
165sqm stand with interesting angles
and views from wherever you meet
the stand. Using digital, the design
invited and created interaction
between visitors and staff. The stand
featured storage, a technician room
and separate closed meeting rooms.
The hub banner around the stand
area was superimposed to make the
area stand out.
World Exhibition Stand Awards
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