Best Stand 1000 sqm +
PLATINUM
Pico EMEA
Agency : Pico EMEA
Client : HUAWEI
Exhibition : GITEX Technology Week 2020
Pico delivered the theme of connectivity with Huawei ’ s presence at GI- TEX 2020 , demonstrating their mastery at the application of 5G and AI to business . To bring the theme to life Pico created a cloud network on the stand , which visitors could experience in person . Attention was drawn to the stand with the clever use of invisibly suspending clouds above , contrasting the organic fluffiness of the cloud with the highly technological environment of the show . The concept was accentuated through reflecting flooring which directly mirrored the clouds – creating a sense of airiness . The ‘ touchless ’ system was activated by gestures and body language giving a sense of the effortlessness which high levels of connectivity offers . The space took the form of an experience map strategically overlaid with application technology and entertainment .
8 World Exhibition Stand Awards