Best Digital Innovation for a Client
PLATINUM
Cook + Associates
Agency : Cook + Associates
Client : Dassault Systèmes Rover
Event : Dassault Systèmes Virtual
Cook + Associates turned a potentially disastrous event cancellation into the start of a completely new approach for Dassault Systèmes , realising the rapid transformation of a physical event into an outstandingly successful virtual one , Combining innovation , technological excellence and ingenuity to deliver an immersive , memorable and above all commercially profitable event .
The key to realising this virtual concept was the technology behind the platform . After an extensive market search , Cook developed their own custom branded , end-to-end encrypted browser-based presentation conferencing software , Connect . Understanding control was crucial from start to finish , from the moment the delegates logged in – controlling what they saw , enabling them to talk to the presenters in real-time , asking questions , reacting to responses . The solution was to mix live presenters with explanatory Augmented Reality technical content , requiring a secure , robust yet simple video conferencing platform that would seamlessly connect attendees from remote locations all around the world .
64 World Exhibition Stand Awards