Best Digital Innovation for a Client
DIAMOND
M-is
Agency : M-is
Client : Xerox
Event : Dreams In Prints Out
Dreams In . Prints Out , Xerox ’ s biggest product launch and sales event of 2020 , was delivered in November 2020 using a live virtual format on M ’ s 3D virtual event stage . Cutting-edge augmented reality and breathtaking visuals delivered a highly immersive , 90-minute experience for 1,282 global attendees .
An exciting and disruptive TV broadcast format captivated audiences who had become tired of traditional online meetings . A storyboard was developed with input from multiple stakeholders to deliver messages from numerous Xerox departments under a cohesive narrative . This crosscompany alignment allowed M to leverage existing work and assets in a smart way which generated cost savings and time efficiencies . By encouraging presenters to think beyond a set of slides , we broke creative boundaries using motion graphics and illustrations . This approach was highly successful and set a new global standard of customer communication for Xerox .
World Exhibition Stand Awards 63