Best Stand at an Aviation Event
DIAMOND
2Heads Global Design
Agency : 2Heads Global Design
Client : Rolls-Royce
Exhibition : Dubai Air Show 2019
2Heads took a unique approach to the physical design of the Rolls- Royce stand which was based upon the circular motif already used in other shows but elevated to a new architectural level . The curved design was used to cocoon visitors around the standout Trent engine which took pride of place in the centre ; as much a piece of art as an demonstration of their cutting edge engineering . Moving the extremely heavy and valuable engine a challenge but once in situ , it made transformed the feel
of the space into something very special . With the smooth lines and 360-degree immersion , the stand was synonymous with more futuristic experiences . The extended walls became canvas for huge LED screens that flowed together to create a story wall of colour and content that also crafted for Rolls-Royce to include their brand positioning , a future focus on new technology , deeper dives into their engines and aspirational footage .
World Exhibition Stand Awards 57