Best Stand at a Defence & Security Event
PLATINUM
M-is
Agency : M-is
Client : BAE Systems
Exhibition : IDEX 21
M-is showcased BAE Systems new technologies , demonstrating their vision for the future battlespace , while also launching the newly established visual identity and simultaneously adhering to rigorous post-pandemic guidelines .
The stand was designed to facilitate a perfect environment to conduct business . A large feature led screen , and the product exhibits were positioned on the front of the stand to draw attention and provide
adequate , socially distanced , spaces for the BAE Systems team to present and demonstrate products . The hospitality area was located on the opposite side of the stand , purposefully separated from the exhibit area . The hospitality area was clean and crisp with a contemporary feel , utilising the ‘ use of orange ’ again in moderation and enhancing the space with textural detail on the walls and in the graphic application .
40 World Exhibition Stand Awards