World Exhibition Stand Awards The Winners 2021 | Page 39

Best Stand at a Food & Drink Event
Creaplan nv

Best Stand at a Food & Drink Event

PLATINUM

Creaplan nv

Agency : Creaplan nv
Client : MOWI
Exhibition : Seafood Expo Global 2019
Seafood producer MOWI asked Creaplan NV to create a stand that revolved around their brand values , emphasising their new name , logo , and branding : a rack filled with kitchen utensils links to their pureness , authenticity , and love for good food . The herringbone pattern relates to fish and the ocean . The sheepskin plaids refer
to the Scandinavian roots of the company .
As hospitality was a key focus , Creaplan NV provided a long dining table and made the stand feel like a restaurant , with an open central kitchen used for live cooking demonstrations .
World Exhibition Stand Awards 39