Best Activation at a Digital Food & Drink Event
PLATINUM
SharpEnd
Agency : SharpEnd
Client : Campari Group
Event : The Moodie Davitt Virtual Travel Retail Expo 2020
SharpEnd collaborated with Campari Group to produce a fully immersive , 360-degree virtual activation transporting visitors to iconic brand homes in Italy , Scotland and America . Landing a virtual private jet in a virtual exhibition hall , visitors were invited to enjoy a pre-flight cocktail in the Campari Group Departures Lounge , before embarking on a round-theworld brand experience with flights to Venice , Kentucky and Speyside to discover the three spirit brands individually . The SharpEnd team , was led by creative technologists , 3D , UI & UX designers , who developed the experience , while Campari Group secured a stand located in the middle of the virtual hall - providing maximum impact . The 3D environments were delivered through an interactive web page accessible to participants across all browsers . SharpEnd ’ s infrastructure was able to provided real time analytics throughout the event .
38 World Exhibition Stand Awards