Best Stand 500-1000 sqm
DIAMOND
2Heads Global Design
Agency : 2Heads Global Design
Client : Playtech
Exhibition : ICE 2020
2Heads completely reinvented Playtech ’ s presence at ICE 2020 , with a full B2B experiential campaign that included experience design , event production , social and content creation .
A customised Playtech user experience was designed through a series of immersive engagements including 20x20ft content canyons , branded photo opportunities , multiple LED surfaces , interactive audio and bespoke content that placed the audience inside Playtech ’ s games . 2Heads designed the 2D and 3D content , using a palette of colours that stole the
show . Visitors were invited to academy sessions with broadcast audio across the reception and industry-led insight on Playtech products .
With hospitality positioned in the heart of the space , 2 Heads ensured all roads into the environment led directly to the Playtech experts and a beating heart of energetic digital content .
Playtech ’ s premier product Kingdoms Rise was celebrated with the release of their most recent suite Captain ’ s Treasure and supported with a branded launch event with a DJ .
World Exhibition Stand Awards 21