Best Activation at a Digital Healthcare Event
PLATINUM
PHILIPS
Agency : PHILIPS
Client : Philips at virtual RSNA 2020
Philips embarked on an ambitious project for virtual RSNA . Developing an immersive 3D space where visitors were able to self-navigate around the Philips world . A pre-filmed host welcomed visitors , set the scene , explaining how to navigate and visit the highlights . There were nine rooms to visit and experience Philips radiology solutions . Visitors were treated to a mix of content formats , to cater to diverse preferences , and to replicate the sort of interactions that normally occur at face-to-face events . This included live and pre-recorded demonstrations and webinars , interactive content , and many experiences including a Radiology Escape Room . A ‘ secret room ,’ was accessible by invitation only , where people were given a glimpse at future developments .
20 World Exhibition Stand Awards