Best Storytelling
PLATINUM
Creaplan nv
Agency : Creaplan nv
Client : NIKO
Exhibition : Interieur 2018
Creaplan ’ s creative team were inspired by nature , creating an immersive storytelling tunnel experience for home automation specialists Niko . Showcasing their products in a non-technical way . An eye catching ceiling impressed visitors with its backlit printed forest , using mirrors on walls to stand out . Home automation scenarios were displayed in an artistic way inviting the visitors to interact with the products . Abstract objects - an apple , party hat and a rose cleverly related to different automation scenarios . ‘ Comfort to the senses ’ and the creation of ‘ peace of mind ’ were the experiences Creaplan focused on : the calm and pleasant music for a pleasant hearing experience , a small soft bench in a cosy nook to relax and take in the scenarios . To appeal to the taste and smell senses , healthy juices were handed out .
World Exhibition Stand Awards 17