World Exhibition Stand Awards The Winners 2021 | Page 15

Best Storytelling at a Digital Event
M-is

Best Storytelling at a Digital Event

PLATINUM

M-is

Agency : M-is
Client : BAE Systems
Event : Accelerate AirLabs
M-is created a rich , content-live virtual branded session , an on-screen episode with the subject matter being ‘ Innovation by AirLabs ’. The hour session was scripted to captivate the audience from the moment they joined , delivering the rich presenter lead content with confidence . M placed the presenter in the heart of the content on M ’ s in-house M-AX Extended Reality stage and adapted presenter techniques to create true synchronisation between host and screen . Working in partnership with BAE Systems , M identified and secured high-level subject matter experts , including both technologists and the voice of the customer ( MOD ). This enabled M to prepare the remote part of the session , with script , testing line speeds , and to create the best experience for a remote user .
World Exhibition Stand Awards 15