World Exhibition Stand Awards The Winners 2021 | Page 11

Best Storytelling at a Digital Event
M-is

Best Storytelling at a Digital Event

DIAMOND

M-is

Agency : M-is
Client : Airbus Americas
Event : Airbus Americas Virtual Pavilion
Inspired by the theme ‘ the freedom of thinking differently ’, the creative team at M-is removed all boundaries . By using concept and best practice from online gaming , esports and virtual environments they created a pavilion experience built around a highly perfected and time focused customer journey . The Airbus Virtual Pavilion is a dynamic and limitless space . Created as an ever-evolving , narratively led customer experience , providing all the features , and more , of a physical exhibit . The pavilion acts as a bridge between virtual and live , where stories , narratives and products sit within an Airbus branded environment .
World Exhibition Stand Awards 11