Best Use of Technology
PLATINUM
Creaplan nv
Agency : Creaplan nv
Client : Van Marcke
Exhibition : Batibouw 2020
A visually striking and captivating stand combining innovative technical product presentation and an immersive ( digital ) customer experience . To put Van Marcke ’ s warmth and water home appliance product range in the spotlight in a fun and exciting way . A sliding LED screen , allowed visitors to ‘ scan ’ the bathroom for information . A transparent OLED screen used animation to demonstrate how products worked .
James the robot , equipped with a big smile , welcomed visitors and helped them to navigate . Decorative furnishings provided a feeling of homeliness and steel profiles create separations resulting in a feeling of spaciousness . Creaplan joined forces with Ocular , a company that specialise in digital experiences .
74 World Exhibition Stand Awards