Best Storytelling at a Digital Event
PLATINUM
Philips
Agency : Philips
Event : Philips at virtual CES 2021
Philips created a totally immersive real-life environment in a virtual platform , putting visitors at the heart of their stories and experience . Philips created a healthy suburban utopia using 360 ° 3D environment comprising three beautiful and stylish main houses , a clean , modern innovation gallery , and a welcoming neighbourhood with soft wooden features and greenery .
Visitors explored the neighbourhood and into each of the houses . There were clear navigation points and hotspots throughout allowing straightforward access to further information and supplementary videos . The personas talked openly and directly to the visitor about their health issues and how Philips products would make their lives better .
World Exhibition Stand Awards 13