World Exhibition Stand Awards The Winners 2020 | Page 92

Best Stand at a Technology Event
PLATINUM
Brandfuel
92
Android Avenue, a pop-up street
right in the heart of the corporate
conference to showcase Google
and Android’s latest tech offerings.
A semi-surreal urban space where
12 welcoming structures (and lots
in between) lined a pop-up street,
the forms of which were inspired by
Google and Android’s material design
language.
Consisting of 4 quarters, Creative,
Residential, Cultural and Uptown,
with 13 individual interactive
experiences based on familiar locations
(a coffee shop, a mobile guided
art gallery filled with augmented and
virtual art experiences, arcade, hotel).
These took guests to situations
where an Android/Google product
could benefit them.
The intention was to create an
immersive guest journey across the
space and reinforce the everyday value
of Google and Android products.
Guests were invited to explore, get
creative, go shopping, to grab a bite
to eat and take a welcome moment of
respite.
World Exhibition Stand Awards
Agency: Brandfuel
Client: Google Android
Exhibition: Mobile World Congress 2019