World Exhibition Stand Awards The Winners 2020 | Page 90

Best Stand Double Decker
PLATINUM
Smart Design Expo
Agency: Smart Design Expo
Client: Marmite
Exhibition: ISH Frankfurt
90
The term Cave in the Dolomites
expresses the stand concept in a
nutshell. The use of a single material
(stone-look laminate), makes this
trade fair stand unique, further developed
by the clever use of lighting
and the minimalist typographic design.
As visitors wandered through
the cave past monumental, looming
diagonal walls, they passed through
the various product groups that stood
World Exhibition Stand Awards
out against the otherwise completely
white space.
All the walls, doors, ceiling, counters
and platforms were made entirely
from a single material and focused
the attention of the visitors on
the objects on display here. Narrow,
black lamps that “grew” out of the
ceiling like stalactites highlighted the
exhibits and made the real rocks on
the ground look like stalagmites.