World Exhibition Stand Awards The Winners 2020 | Page 9
Best Storytelling
PLATINUM
Simmetrico in collaboration with Illogic
Agency:
Simmetrico: Design, Content
Experience & Construction
Illogic: General Contractor & Surveyor
Client: Russian Copper Company
Exhibition: Innoprom 2019
Simmetrico implemented a versatile
multi-technology structure, where
each element harmoniously fitted
into the overall architectural design,
turning the pavilion into a unique
communication machine.
In the design of the pavilion,
more than 4 tons of pure copper
were used, maximizing the importance
of the material and making of
the company identity the very backbone
of the pavilion. The heart of the
pavilion was an 11m central tunnel
- An Accelerator Of The Future
- through which visitors entered the
exhibition space.
This was an open structure,
which allowed all visitors to travel
over the content starting from any
point. There were no individual items
that represented the innovation:
when innovation is made by the integration
of technologies, the magic
happens. All the technologies, presented
in the Russian Copper Company
Pavilion were integrated with
the design and content, turning the
exhibition into a unique, high-tech
experience - a boundaryless, welcoming
space inspiring wonder.
World Exhibition Stand Awards 9