World Exhibition Stand Awards The Winners 2020 | Page 79

Best Use of Technology
PLATINUM
2LK Design
Agency: 2LK Design
Client: Intel Corporation
Exhibition: Mobile World Congress 2019
A bold, innovative and unexpected
brand experience simplifying complex
technology through a powerful,
dynamic and accessible storytelling
device. The ultimate multimedia activation
brought ambient visual and auditory
content together across four touchpoints:
Smart Media, Smart Retail,
Smart Industrial and Transformed Networks
to demystify 5G. Physical and
digital design blended together seamlessly
with the immersive journey anchored
by The Storywall, a 100m 2 3D
projection-mapped model of Barcelona
and combined textured graphic, 12k
projection canvas and a kinetic screen
with an immersive soundscape and
focused lighting. The screen moved
to live locations across the Barcelona
model over a 13-minute cycle, first
leveraging 5G content and messaging
from Intel’s most recent campaign and
then stopping in front of each live Super
Demo area with supporting on-screen
messaging. This multi-layered content
delivery system worked in concert with
real life application demos to deliver a
mesmerising expression of how Intel’s
technologies impact on everyday lives
across the entire stand.
World Exhibition Stand Awards 79