World Exhibition Stand Awards The Winners 2020 | Page 78

Best Use of Technology
DIAMOND
Simmetrico in collaboration with Illogic
Agency:
Simmetrico: Design, Content
Experience & Construction
Illogic: General Contractor & Surveyor
Client: Russian Copper Company
Exhibition: Innoprom 2019
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Simmetrico implemented a versatile
multi-technology structure, where
each element harmoniously fitted
into the overall architectural design,
turning the pavilion into a unique
communication machine.
In the design of the pavilion, more
than 4 tons of pure copper were used,
maximizing the importance of the
material and making of the company
identity the very backbone of the pavilion.
The heart of the pavilion was
an 11m central tunnel - An Accelerator
Of The Future - through which
visitors entered the exhibition space.
World Exhibition Stand Awards
This was an open structure, which
allowed all visitors to travel over the
content starting from any of its point.
There were no individual items that
represented the innovation: when innovation
is made by the integration
of technologies, the magic happens.
All the technologies, presented in the
Russian Copper Company Pavilion
were integrated with the design and
content, turning the exhibition into
a unique, high-tech experience - a
boundaryless, welcoming space inspiring
wonder.