World Exhibition Stand Awards The Winners 2020 | Page 77

Best Stand at a Travel & Tourism Event
GOLD
The Trade Group
Agency: The Trade Group
Client: G6 Hospitality
Exhibition: Asian American
Hospitality Owners Association
Convention 2019
Sleek design and warm accents created
a feeling of luxury and comfort
mirroring how G6 wants each guest to
feel when they stay at their hotels. The
double deck structure mimics the tower
featured in several G6 properties. A VR
demo attraction created buzz while colleagues
were able to conduct meetings
peacefully upstairs. A fresh, contemporary
look and flexible solution that
makes the display easy to modify.
SILVER
SMP Group
Agency:
SMP Group
Designed and produced by
Developing Dreams
Client: VisitBrighton
Exhibition: Meetings Show,
Olympia 2019
To demonstrate ‘Small is beautiful’ a
3D miniature Brighton was made out of
laser cut plywood. Beautiful and practical:
the iconic West Pier doubles as a
desk and chairs for the show’s guests.
The custom designed illuminated backdrop
throws the model into relief, carrying
the branding and creating the
illusion of sunlit skies! Blue carpet represents
the ‘sea’ running away from the
beachfront.
World Exhibition Stand Awards 77