World Exhibition Stand Awards The Winners 2020 | Page 57

Best Stand at a Healthcare Event
GOLD
GES
Agency: GES
Client: Merck Sharp and Dohme Corp
Exhibition: European Association
for the Study of Diabetes - EASD
An eye-catching custom stand was developed
to intrigue and captivate delegates.
Divided into distinctive zones
for commercial presentations and relaxed
hospitality and meetings, the
stand utilised strong display graphics
and bespoke interactive audio-visual
technology, providing an engaging and
enlightening user experience. A ‘Power
Engagement Wall’, followed each delegate
as they passed by, triggering
low-level sensors and displaying them
on-screen through a series of branded
lights and outlines.
SILVER
Event Exhibition &
Design
Agency: Event Exhibition & Design
Client: Welsh Government
Exhibition: Arab Health 2019
The innovative design dispensed with
enclosed shell scheme spaces and adding
bespoke overhead signage for each
exhibitor, transformed the pavilion providing
an open appearance, bright and
inviting, with a white floor which reflected
light around the stand. Light box
illumination for all main graphical areas
and a giant LED video wall, utilized by
the exhibitors to showcase their companies,
replaced the previous single AV
screen approach.
World Exhibition Stand Awards 57