World Exhibition Stand Awards The Winners 2020 | Page 48

Best Modular Stand
GOLD
Expo Centric
Agency: Expo Centric
Client: PACCAR
Exhibition: Brisbane Truck Show
At 1600m 2 , the stand layout and an immersive
customer journey were major
considerations. Clever design representing
multiple brands and ensuring
PACCAR’s premium brand was
reflected throughout. Combining high
quality workmanship, custom elements,
strong visual branding and use of technology
(LED skins, touchscreens), the
multi-zoned stand included 12 trucks
on display, viewing platforms, product
demonstrations, sales areas, hospitality
area and meeting rooms.
GOLD
Expovorm
International
Agency: Expovorm International
Client: Wolf Oil
Exhibition: Bauma 2019
A flexible, modular system was optimized
to deliver over 95% reusability
for all their events without compromising
on creative design. Reinforcing
Wolf Oil’s mantra: better, faster,
greener, cleaner. The stand provided
an integrated experience including a
magnetic product wall, stunning coloured
hanging lights, high and low
seating areas and hospitality. An optical
illusion with sloping walls delivered
real stopping power by causing the
storage rooms to ‘disappear’.
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World Exhibition Stand Awards