World Exhibition Stand Awards The Winners 2020 | Page 43
Best Stand 200-500m 2
GOLD
ASTOUND Group
Agency: ASTOUND Group
Client: Hanwha Q CELLS
Exhibition: Solar Power
International 2018
Light and motion attracted attendees
from afar. 20’ LED pillars were grouped
with a mirrored ceiling platform, creating
the illusion of a digital ‘forest’ when
viewed from below. Digital content
flowed from floor to ceiling suggesting
the solar manufacturer’s product’s literal
dependence on the rays above the
clouds. Vertical solar panels mounted
on custom product displays around the
pillars created a product-centric experience
for attendees.
GOLD
Action Impact
Agency: Action Impact
Client: Dubai Airport Freezone
Authority
Exhibition: GITEX 2018
The centerpiece of this stand, promoting
a new electronic dawn, was
a full-sized digitalized sea container
hovering above. Almost 50 square meters
high resolution LED, coupled with
nearly 300m of custom designed video
strips were used to create the seamless
activation, delivering a video and
light show that changed constantly
ensuring no visitor ever saw the same
sequence twice: constantly evolving,
constantly changing reflecting CommerCity’s
ethos.
World Exhibition Stand Awards 43