World Exhibition Stand Awards The Winners 2020 | Page 43

Best Stand 200-500m 2 GOLD ASTOUND Group Agency: ASTOUND Group Client: Hanwha Q CELLS Exhibition: Solar Power International 2018 Light and motion attracted attendees from afar. 20’ LED pillars were grouped with a mirrored ceiling platform, creating the illusion of a digital ‘forest’ when viewed from below. Digital content flowed from floor to ceiling suggesting the solar manufacturer’s product’s literal dependence on the rays above the clouds. Vertical solar panels mounted on custom product displays around the pillars created a product-centric experience for attendees. GOLD Action Impact Agency: Action Impact Client: Dubai Airport Freezone Authority Exhibition: GITEX 2018 The centerpiece of this stand, promoting a new electronic dawn, was a full-sized digitalized sea container hovering above. Almost 50 square meters high resolution LED, coupled with nearly 300m of custom designed video strips were used to create the seamless activation, delivering a video and light show that changed constantly ensuring no visitor ever saw the same sequence twice: constantly evolving, constantly changing reflecting CommerCity’s ethos. World Exhibition Stand Awards 43