World Exhibition Stand Awards The Winners 2020 | Page 42

Best Stand 200-500m 2 PLATINUM Evolve Creative Solutions Agency: Evolve Creative Solutions Client: THQ Nordic Exhibition: gamescom 2019 42 From an alien infested 1950’s diner to the soaring rooftops of a Chinese Pavilion, Evolve created the most amazing game play environments for THQ Nordic at gamescom. Every environment looked, felt and smelt exactly like the real thing while directly mirroring game detail, creating a set of experiences that blurred the lines between the real and virtual gaming world. Each zone was built around a unique architectural theme directly related to 6 specific games, using craftspeople from the worlds of World Exhibition Stand Awards booth build, film sets, video game development, game broadcasting and theatrical lighting. The stand had more in common with a theme park than a traditional booth, zoning the space to develop a host of differing promotional concepts A high impact crowd interaction zone at the front of the booth, created a buzz throughout the day focused around a stage. The space was then supported by an alien spaceship photopoint and Darksider’s caves inhabited by cosplayer actors.