World Exhibition Stand Awards The Winners 2020 | Page 42
Best Stand 200-500m 2
PLATINUM
Evolve Creative Solutions
Agency: Evolve Creative Solutions
Client: THQ Nordic
Exhibition: gamescom 2019
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From an alien infested 1950’s diner
to the soaring rooftops of a Chinese
Pavilion, Evolve created the most
amazing game play environments
for THQ Nordic at gamescom. Every
environment looked, felt and smelt
exactly like the real thing while directly
mirroring game detail, creating
a set of experiences that blurred
the lines between the real and virtual
gaming world.
Each zone was built around a
unique architectural theme directly
related to 6 specific games, using
craftspeople from the worlds of
World Exhibition Stand Awards
booth build, film sets, video game
development, game broadcasting
and theatrical lighting.
The stand had more in common
with a theme park than a traditional
booth, zoning the space to develop
a host of differing promotional concepts
A high impact crowd interaction
zone at the front of the booth,
created a buzz throughout the day
focused around a stage. The space
was then supported by an alien
spaceship photopoint and Darksider’s
caves inhabited by cosplayer
actors.