World Exhibition Stand Awards The Winners 2020 | Page 35
Best Stand 49-100m 2
PLATINUM
DRPG
Agency: DRPG
Client: Premier Paper
Exhibition: Sign & Digital UK 2019
Playing on the client’s name, DRPG
devised a movie themed stand, creating
‘Premier’s Premiere’ as a way
to make a splash, stand out from the
crowd and provide a fully immersive
experience to visitors where they
could enjoy cinema paraphernalia
and memorabilia all with the look
and feel of a movie premiere.
All the materials used to create
the stand were supplied by Premier
Paper and fully reflect the diverse
range of products available. Visitors
enjoyed different experiential installations
including live actors playing
movie stars; concession stands selling
popcorn, movie posters and “instagrammable
moments” with movie
props, all showcasing the different
products in the Premier Paper range.
Architectural elements included a
giant 3D shark coming out of the
ground and one suspended from
the ceiling, movie posters that visitors
could click through and entrance
doorways adding to the visual experience
of a movie premiere.
World Exhibition Stand Awards 35