World Exhibition Stand Awards The Winners 2020 | Page 35

Best Stand 49-100m 2 PLATINUM DRPG Agency: DRPG Client: Premier Paper Exhibition: Sign & Digital UK 2019 Playing on the client’s name, DRPG devised a movie themed stand, creating ‘Premier’s Premiere’ as a way to make a splash, stand out from the crowd and provide a fully immersive experience to visitors where they could enjoy cinema paraphernalia and memorabilia all with the look and feel of a movie premiere. All the materials used to create the stand were supplied by Premier Paper and fully reflect the diverse range of products available. Visitors enjoyed different experiential installations including live actors playing movie stars; concession stands selling popcorn, movie posters and “instagrammable moments” with movie props, all showcasing the different products in the Premier Paper range. Architectural elements included a giant 3D shark coming out of the ground and one suspended from the ceiling, movie posters that visitors could click through and entrance doorways adding to the visual experience of a movie premiere. World Exhibition Stand Awards 35