World Exhibition Stand Awards The Winners 2020 | Page 20

Best Stand at a Games Industry Event PLATINUM The Trade Group Agency: The Trade Group Client: Oculus Exhibition: Electronic Entertainment Expo 2019 20 A multi-faceted custom exhibit incorporating a large double deck structure and distinct spaces throughout. To engage guests, Oculus featured virtual reality (VR) demo rooms and fun, interactive photo opportunities. Since E3 is all about hands-on experiences, the Oculus exhibit was ripe with product demos available in 14 separate virtual reality rooms. Conference and technology rooms were also built into the space. World Exhibition Stand Awards The booth catered to consumers and included 10 demo pods where people could try out the new hardware while playing different games based on their interests - dancing, fantasy etc. One-way graphics were utilized in the pods, a technology that uses perforated graphics to allow people in the interior of the room to see the graphics with the VR technology while attendees outside could watch the person doing the VR experience.