World Exhibition Stand Awards The Winners 2020 | Page 20
Best Stand at a Games Industry Event
PLATINUM
The Trade Group
Agency: The Trade Group
Client: Oculus
Exhibition: Electronic Entertainment Expo 2019
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A multi-faceted custom exhibit incorporating
a large double deck
structure and distinct spaces
throughout. To engage guests,
Oculus featured virtual reality (VR)
demo rooms and fun, interactive
photo opportunities. Since E3 is all
about hands-on experiences, the
Oculus exhibit was ripe with product
demos available in 14 separate
virtual reality rooms. Conference
and technology rooms were also
built into the space.
World Exhibition Stand Awards
The booth catered to consumers
and included 10 demo pods where
people could try out the new hardware
while playing different games
based on their interests - dancing,
fantasy etc. One-way graphics
were utilized in the pods, a technology
that uses perforated graphics
to allow people in the interior of the
room to see the graphics with the
VR technology while attendees outside
could watch the person doing
the VR experience.