World Exhibition Stand Awards The Winners 2020 | Page 19
Best Stand at a Games Industry Event
DIAMOND
Evolve Creative Solutions
Agency: Evolve Creative Solutions
Client: THQ Nordic
Exhibition: gamescom 2019
From an alien infested 1950’s diner to
the soaring rooftops of a Chinese Pavilion,
Evolve created the most amazing
game play environments for THQ
Nordic at gamescom. Every environment
looked, felt and smelt exactly like
the real thing while directly mirroring
game detail, creating a set of experiences
that blurred the lines between
the real and virtual gaming world.
Each zone was built around a
unique architectural theme directly
related to 6 specific games, using
craftspeople from the worlds of booth
build, film sets, video game development,
game broadcasting and theatrical
lighting.
The stand had more in common
with a theme park than a traditional
booth, zoning the space to develop a
host of differing promotional concepts
A high impact crowd interaction zone
at the front of the booth, created a
buzz throughout the day focused
around a stage. The space was then
supported by an alien spaceship photopoint
and Darksider’s caves inhabited
by cosplayer actors.
World Exhibition Stand Awards 19