World Exhibition Stand Awards The Winners 2020 | Page 17

Best Stand 1000m 2 + GOLD M-is Agency: M-is Client: BAE Systems Exhibition: DSEI 2019 Implementing new techniques and experiences which could be deployed across BAE’s global programme, the overall design facilitated demos, brand and display techniques across the show floor delivering engaging content in innovative ways. M’s Dynamic Branding approach, synchronised all screens from the central feature to LED headers meaning that BAE Systems could be identified with eye level and above signage - clearly setting the company apart from other exhibitors. GOLD 2Heads Global Design Agency: 2Heads Global Design Client: Airbus Exhibition: HAI 2019 This unique activation blended physical elements including a prestigious VIP lounge, pristine meeting rooms and experience booths with digital technology. A digital totem helped with welcome and wayfinding , an AV show with actors simulated landing in a helicopter and uploaded the pilot’s data, sound isolating domes immersed clients in a jet helicopter experience. A sequenced moving light feature transformed from rotating blades into the US flag. World Exhibition Stand Awards 17