World Exhibition Stand Awards The Winners 2020 | Page 16

Best Stand 1000m 2 +
PLATINUM
Rapiergroup
Agency: Rapiergroup
Client: SWIFT
Exhibition: Sibos
16
A 2000m 2 environment and experience
based on connectivity. Buzzing
with life and energy and flowing in a
natural way, the focus was on celebrating
human innovation rather than
technology.
Everything blended seamlessly.
Spaces were designed with clear purposes
in mind but without the purpose
being overtly obvious. The intention
was for the experience to be felt
rather than something visitors were
conscious of or had to think about so
that they could naturally do what they
needed to do, to immerse and engage.
World Exhibition Stand Awards
Messages, content and technology
were carefully crafted into everything,
without being obtrusive.
Material touches, animated lighting
and a subtle soundscape further
enhanced the human experience,
empowering content and technology
and creating one entity: a truly
inclusive brand experience - connecting
people authentically, naturally
and meaningfully. When the event
opened, the spaces were flooded
with people - the last ingredient, igniting
the environment and completing
it beautifully.