World Exhibition Stand Awards The Winners 2020 | Page 95
Best Stand at a Technology Event
GOLD
GES
Agency: GES
Client: Cisco
Exhibition: GITEX
A ‘halo’ structure – a central two-level
pod surrounded by a series of smaller
transparent acrylic partner booths for
displays, presentations and demonstrations
– took visitors on a ‘connected’
journey of immersive experiences.
Interactive touchpoints included sensor-activated
‘doors to the future’, interactive
displays, simulations and holograms.
A giant touchscreen allowed
browsing through product information.
The mezzanine floor housed meeting
rooms, a staff area and storage.
SILVER
Absolute Event
Agency: Absolute Event
Client: FANUC
Exhibition: GLOBAL INDUSTRIE
2018-2019
A complex exercise balancing top technology,
project architecture and interactive
content in a creative, original and
distinctive way. An absolute showstopper
was created: a real and virtual show
featured a dancing performer interacting
with her clone, animated on a huge
15 meter large LED screen, synchronised
with programmed music, lights
and sound. The warm, ambient physical
design maximised product exposure
and visitor engagement and flow.
World Exhibition Stand Awards 95