World Exhibition Stand Awards The Winners 2020 | Page 83

Best Stand at a Defence & Security Event
PLATINUM
M-is
Agency: M-is
Client: BAE Systems
Exhibition: DSEI 2019
The activation, focused on the
customer journey and experience,
involved 1,846 square metres of
floor space and 230 square metres
of double deck hospitality. The objective
was to deliver a dominant
yet open architecture providing
exposure to all parts of the business
irrespective of the direction
of the approach to the booth.
The focal point was the 5x5x5
metre cube, with floor to ceiling
mirror screens giving an infinity
effect. High level LED screens defined
the corner perimeters of the
stand. The internal space accommodated
a media briefing suite.
20 bespoke exhibits boasted
integrated AV, clear plasma
screens, apps with bespoke content
and integral lighting. Large
exhibits were given an extra dimension
through the use of free
standing technology surfaces to
reveal a product in detail within an
app sequence.
Every detail of exhibit, rig, floor
and environment had a carefully
choreographed piece of the stand
lighting design.
World Exhibition Stand Awards 83