World Exhibition Stand Awards The Winners 2020 | Page 66

Best Stand at an Agriculture Event
PLATINUM
ASTOUND Group
Agency: ASTOUND Group
Client: Organic Valley
Exhibition: Natural Products Expo West 2019
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Organic Valley was eager to create
an interactive activation piece that
would bring consumers, retailers,
and general attendees visibility of
the farmers and farms who put their
passion and hard work into each
day to produce the organic products
that Organic Valley markets.
Astound created a bespoke
face-to-face application, that mimics
FaceTime, named FarmerTime.
The FarmerTime feature was positioned
front and centre in the Organic
Valley booth, facing a main
World Exhibition Stand Awards
aisle with custom curved structure
to hold LED tiles which made a
screen.
Eight farms were sent iPad kits,
with the FarmerTime application
pre-downloaded on the iPad, to
enable attendees to talk to farmers
directly, recreating the feeling of
being on the farm with the farmers
and animals. This was a large draw
to the attendees and exhibitors alike
and further supports the dedication
and value that the farmers give to
the company.