World Exhibition Stand Awards The Winners 2020 | Page 60

Best Stand Food & Drink
PLATINUM
GES
Agency: GES
Client: Tetra Pak
Exhibition: Gulfood Manufacturing
With an overarching theme of stars
and constellations, the completed
structure was made up of seven distinct
visitor areas, three meeting
rooms and a spacious hospitality and
lounge area.
Showcasing the company’s products,
each of the areas incorporated
a number of interactive elements including
touchscreens, LED walls and
holographic technology. These were
pre-programmed with captivating sequenced
content and placed in a circular
pathway to manage the flow of
visitor traffic. This ‘digital immersion’
experience consisted of technology
that incorporated elements throughout
the stand, from the flooring, walls
and structure, to the hanging banner.
The content communicated directly
with the LED banners spread
across the stand and created great
traction and engagement. This included
a ‘Kino Mo’ holographic technology
which was used to display Tetra Pak’s
products. The stand’s ‘Future Zone’
consisted of an immersive 360° glass
room in the middle of the booth that
showcased the company’s latest technology
on a 180° curved LED screen.
60
World Exhibition Stand Awards